Apple expected to unveil new iPhone models on Sept 12

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Apple Inc said it will host an event on Sept 12 at the Steve Jobs Theater in the company’s Cupertino, California, campus, where it is widely expected to unveil new iPhone models.

Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. Analysts also expect Apple to release an iPhone with a edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.

Apple’s event invitation made heavy use of the colour gold, fuelling speculation on social media that the company plans to launch a gold-coloured successor to the iPhone X, which was made available only in silver and grey last year.

Documents filed at the US Federal Communications Commission unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released the colour.

The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it.

9to5Mac told Reuters the photographs were not mockups and represented Apple’s actual planned products but declined to say how it had obtained them. Apple did not respond to requests for comment about the authenticity of the photos.

Apple has for years released its new phone models in the second week of September, and often updates other product lines such as the Apple Watch at the event. The company has already given base-model iPads and some MacBook laptops an update this year.

Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season. The iPhone X, priced at US$999 (RM4,857 in Malaysia) and up, has helped Apple beat Wall Street sales expectations.

Investor Warren Buffett, speaking on Aug 30 to CNBC, said the iPhone is “enormously underpriced” even when it costs US$1,000 (RM4,124), given how indispensable it has become for so many people. – Reuters

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